Discover Our Shared Heritage Travel Itinerary
ROUTE 66

Broadway Theater and Commercial District
Los Angeles, California

 


Bradbury Building
courtesy of Jim Winstead


The many buildings and myriad of architectural styles in the Broadway Theater and Commercial District reveal the exuberance of the early entertainment industry in Southern California. When commercial activity in Los Angeles turned south down Broadway early in the 20th century, it created a thoroughly modern environment for extravagant shopping and flamboyant theaters. As the western terminus of Route 66 between 1926 and 1936, the district was a portal to coastal California for a national audience ranging from Dust Bowl refugees to pleasure-seeking tourists.

Broadway is the ultimate example of the explosive growth of Los Angeles and Southern California between 1900 and 1910. Prior to the turn of the century, Los Angeles’ commercial center was the intersection of Spring and First Streets, and Broadway below Third Street was primarily residential. The construction of a new city hall between Second and Third Streets in the late 1800s was a catalyst in reorienting the commercial district south, along Broadway. The street’s most dramatic turning point, however, was the 1905 announcement that Hamburger’s would build a large department store at Broadway and Eighth Street. Despite concerns that its Eighth Street location was too far south, investors followed Hamburger's to the area.

Perhaps the concerns of skeptics were allayed when Hamburger’s new store opened with its dramatic Beaux Arts exterior and deeply recessed, arched entryway surrounded by an upper frieze and flanking Doric pilasters.  The five-story building boasted largest store aisle in the United States, and the Los Angeles Herald asserted that on the first day of business, 35,000 people came to ride the building’s escalator, the only one west of St. Louis. By the time Hamburger’s was complete, multiple-story retail and office buildings surrounded it, and Broadway was the commercial thoroughfare of the city. Nearly two dozen major department and clothing stores and manifold smaller venders operate in the Hamburger’s building and other historic retail buildings today, and the district continues to bustle with buyers and sellers.

Bradbury Building detail
courtesy of Rob Corder



The development of Broadway as a commercial district coincided with its emergence as a theatrical center.  At the turn of the century, the major theaters of Los Angeles were along Main Street, which parallels Broadway two blocks to the southeast.  In 1903, however, the Mason Opera House opened on Broadway.  As various theater owners vied for the title of city impresario, theaters along Broadway became larger and more numerous.  The Orpheum, now the Palace, was one of the first theaters to locate within the present district.  The Palace Theatre’s French Renaissance appearance established the early preference for that style, and its terra cotta façade included eye-catching carved figures.  Theater architecture became increasingly flamboyant, creating a diverse and colorful streetscape.  The Globe Theatre’s gargoyles, the corner clock tower on the Tower Theatre, and the Los Angeles Theatre’s eagles all reflected the ebullient mood of the district.  The Roxie Theatre, constructed in 1931 and a relative latecomer, employed the popular Art Deco style for its flowery patterns and grillwork.  Twelve of these 1910 to 1931 movie palaces remain, many now used as special-event venues, filming locations, and retail operations, and their fanciful exteriors lend elegance to the district.

For decades, Broadway provided a major source of revenue, a location for premieres, and copy for the gossip columns of Southern California, before transitioning into a vibrant Latino shopping district.  In large part, the stores and theaters built on Broadway nearly a century ago survive, but until a decade ago, the upper stories stood vacant.  Since then, the district has become a laboratory for adaptive reuse, as loft-style apartments and condominiums lend new life to former office and retail space.  The National Park Service listed the district in the National Register of Historic Places in 1979, and expanded the listed district’s size in 2002.  In 1999, the Los Angeles Conservancy, active on Broadway for 20 years, joined members of the city council, the mayor’s office, property owners, and other stakeholders to launch Bringing Back Broadway, an ongoing effort that focuses attention on and investment in the district’s rich architecture and cultural potential.
Plan your visit
The Broadway Theater and Commercial District includes approximately seven blocks along South Broadway in Los Angeles, CA; its northern boundary is midway between West Second St. and West Third St. and the southern boundary is between West Ninth St. and West Olympic St.  The Los Angeles Conservancy offers walking tours of the district for a fee on Saturday at 10:00am. Call 213-430-4209 or visit this website for information.  The Bradbury Building at 304 South Broadway is open Sunday-Saturday from 9:00am to 5:00pm.  Call 213-626-1893 for information.  The Los Angeles Theatre at 615 South Broadway is used for screenings and other special events, and is available for booking.  Call 213-629-2939 for information or visit its website.  The Million Dollar Theater at 307 South Broadway hosts special events and location filming.  Call 213-617-3600 for information or visit its website.  The Orpheum Theatre at 842 South Broadway still hosts live performances, special screenings, and other events, and is available for location filming.  Call 877-677-4386 or visit its website. 
 
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