|The 696 Peachtree Street Apartments is significant at the local level under Criterion C in the area of architecture as an excellent example of an early 1920s Georgian Revival-style apartment building designed by the architectural firm of Hentz, Reid and Adler. The firm was among the most important architectural firms of the 20th century in Atlanta. The building retains its historic Georgian Revival-style character-defining features that it had upon its completion in 1923 and retains its original use as apartments. The 696 Peachtree Street Apartments is significant at the local level under Criterion A in the area of community planning and development as a good example of an apartment building constructed in Atlanta at a time of changing residential patterns in the early 20th century. A rapid increase in the white middle-class population, rising property values, access to streetcar lines, and the rise of automobile transportation led to the construction of apartments north and east of downtown Atlanta, primarily in what is known today as the Midtown area along Peachtree Street, and east of downtown along Ponce de Leon Avenue. The period of significance is 1923, the year when the apartment building was completed.