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National Register of Historic Places Program

The National Register of Historic Places is the official list of the Nation's historic places worthy of preservation. Authorized by the National Historic Preservation Act of 1966, the National Park Service's National Register of Historic Places is part of a national program to coordinate and support public and private efforts to identify, evaluate, and protect America's historic and archeological resources.

 

Property Name Charlottesville Coca-Cola Bottling Works
Reference Number 13000045
State Virginia
County Charlottesville
Town Charlottesville
Street Address 722 Preston, Avenue, Charlottesville, Virginia
Multiple Property Submission Name N/A
Status Listed 02/27/2013
Areas of Significance INDUSTRY, ARCHITECTURE
Link to full file http://www.nps.gov/history/nr/feature/places/pdfs/13000045.pdf
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Designed by Washington, D.C. architect Doran S. Platt in 1939, the Charlottesville Coca-Cola Bottling Works possesses historic significance corresponding to National Register of Historic Places Criteria A and C. In relation to National Register Criterion A, the plant is associated at the local level with the broad patterns of history in its vision of industrial design that could help promote consumption of a national brand by local consumers. Platt's design powerfully united modern form with national brand marketing; here, the canons of utilitarian industrial architecture broadened so as to encourage the consumption of the product being manufactured. At Coca-Cola the successful development of a national brand turned in part on the company's ability to reassure consumers of its adherence to the highest standards of public health and sanitation; this business strategy helped shape the architecture of Coca-Cola bottling plants. In relation to National Register Criterion C, the Coca-Cola plant embodies at the local level the distinctive characteristics of a type and period of construction and design; it is Charlottesville's largest and most prominent example of Art Deco architecture.

 

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Properties are listed in the National Register of Historic Places under four criteria: A, B, C, and D. For information on what these criterion are and how they are applied, please see our Bulletin on How to Apply the National Register Criteria