Few were immune to Scotty's ability to amaze and entice the public. As Scotty's popularity grew, so did his influence in drawing visitors out of their comfort zones. While the average person was wary of venturing into Death Valley, Scotty's renditions made life in the desert seem exciting and glamorous. His endless tales of adventure transformed Death Valley into a popular tourist destination, with Scotty's Castle as its crown jewel.
The Johnsons, realizing the public's fascination with their impressive abode and best friend, began to offer guided tours of the home in the 1930s. Bessie herself often acted as head tour guide, and later wrote a script for paid employees.
Travelers jumped at the chance to stay in one of the Castle's luxurious guest rooms and perhaps catch Scotty telling stories all night long. Scotty and the Johnsons even played host to many of the rich and famous of the day. Will Rogers, Betty Davis, and John Barrymore were among the celebrities who enjoyed visits to Scotty's Castle.
Death Valley then entered the national limelight with a popular radio and television program "Death Valley Days." For those not fortunate enough to personally visit Death Valley, the show provided a glimpse of the excitement of the desert. Today, Scotty's Castle and Death Valley are still permanent fixtures in popular culture and visitors' imaginations.