The history of the Rose Bowl goes back to the 1880s when citizens of Pasadena began to celebrate New Year's Day with parades of flower-decked buggies. The parade quickly became a tourist attraction. Automobiles and floats were soon part of the pageant, followed by the football games that are now also part of this celebration. The oldest and most famous of the post-season college football games has been held almost every year since 1923. The Rose Bowl is part of the story of how some sports events in our century have grown into national spectacles that are brought into homes all across the country through radio and television.