Advanced Knowledge of the Audience connects audience interests and perspectives to resource meanings.
Component for Module 340 |
|
Books
- Exhibit Labels: An Interpretive Approach, by Beverly
Serrell, published by Alta Mira Press (a division of Sage Publications,
Inc.), Walnut Creek, 1996.
- Introduction to Museum Evaluation, by Minda Borun and
Randi Korn, Editors, Roxana Adams, Series Editor, published by
the Committee on Audience Research and Evaluation of the American
Association of Museums, Professional Practice Series, 1999.
- Questioning Assumptions: An Introduction to Front-End Studies
in Museums, by Lynn D. Dierking and Wendy Pollock, published
by the Association of Science-Technology Centers, Washington,
DC, 1998.
- Try It! Improving Exhibits through Formative Evaluation,
Samuel Taylor, editor, and Beverly Serrell, assistant editor,
published by the New York Hall of Science and the Association
of Science-Technology Centers, Washington, DC, 1991.
- The Effectiveness of Nonpersonal Media Used in Interpretation
and Informal Education: An Annotated Bibliography. Wells,
Marcella and Lisa Smith. National Association of Interpretation.
2000.
Professional organizations
- American
Evaluation Association
American Evaluation Association
16 Sconticut Neck Rd #290
Fairhaven MA 02719
Phone/fax 888-232-2275 (toll-free in US and some of Canada)
AEA publishes American Journal of Evaluation (published three times/year).
CARE publishes Current Trends in Audience Research and Evaluation,
and the Directory of Evaluators.
VSA publishes Visitor Studies Today and a Directory of Evaluators.
NPS web sites of interest:
HFC contact person:
- Paula Beale, Media Evaluation Coordinator, Harpers Ferry Center
(phone: 304-535-6000; email: paula_beale@nps.gov)
|
|
IN DEPTH:
NPS Evaluation Guidelines »
RELATED LINKS:
American
Evaluation Association »
Committee
on Audience Research and Evaluation »
Component for
Module 340: Advanced Knowledge of the Audience »
NPS Social Science
Program »
Visitor
Studies Association »
|
