Haleakala National Park chosen by Kaahumanu Macys
Beginning March 7, 2014, Maui shoppers at Macy's in the the Ka`ahumanu Shopping Center in Kahului will be given the option at check-out to donate to $1 or more to Haleakalā National Park. Macy's will match each donation dollar for dollar up to $250,000 through March 31, 2014.
The National Recreation and Park Association (NRPA) partnered with Macy's stores nation-wide in its "Heart Your Park" campaign to support for national, state, and local park and recreation areas in each store's "backyard." The mission of the non-profit NRPA is to "advance recreation and environmental conservation efforts that enhance the quality of life for all people" (www.nrpa.org).
Participating Macy's stores chose a park or recreation site near them and Haleakalā National Park is the only national park in Hawai`i chosen as a "Heart Your Park" recipient. "We are very thankful to have National Park Service partners and neighbors supporting some of our important programs" said park superintendent Natalie Gates. "Heart Your Park" donations will be used to support Haleakalā National Park's volunteer, endangered species, and internship programs.