• Lush vegetation on the top of Spectacle Island's North drumlin dominates the foreground. Boston's skyline can be seen in the distance. The park's logo with tag line minutes away, worlds apart empashises the stark contrast between the city and islands.

    Boston Harbor Islands

    National Recreation Area Massachusetts

Boston Harbor Islands Partnership: Events & Marketing Committee

The goal of the Marketing Committee is to increase public awareness of and visitation to the Boston Harbor Islands National Park Area. The Committee provides leadership in the provision of public information, promotion, advertising and marketing the Park and its programs.

The Marketing Committee will focus on branding the Boston Harbor Islands National Park Area with a consistent look and message for all verbal, print, visual, audio- visual and other multi-media materials. The Committee will coordinate its efforts with the Operations Committee and other committees as needed.

The Committee will:

  • Develop, recommend and distribute design standards for all promotional materials including press releases and press kits.
  • Develop a signage system for the islands and mainland gateways in conjunction with other committees.
  • Develop and implement a promotional strategy for the park including free press as well as paid advertising.
  • Develop advertising materials.
  • Create presentation materials and a speaker's bureau to represent the park.
  • Create the Partnership's annual activity calendar.
  • Work with the Island Alliance to develop and expand its mission and goals.
  • Advise and support the development of park publications.
  • Review related partner activities for consistency with the look and message developed to brand the park.

09/14/1999

Did You Know?

Satellite Imagery of Boston Harbor Seafloor and Islands

Boston Harbor Islands is one of 14 national park that has the word "islands" in the name. Other island parks include Channel Islands in California, Apostle Islands in Wisconsin, Governors Island in New York and Assateague Island in Maryland.