During emergency situations, the public need for information is akin to food, water, and shelter. Information is a critical aspect to any fire.
Along with serving on the command staff of incident management teams, Information Officers communicate with peers, partners, local communities and the public, answer the hard questions, craft stories, maintain reporter relations, work with the web and social media, provide information planning, and do these things under stressful situations. The links below are helpful tools for Information Officers before and during a crisis.
Alaska NPS Wildland Fire Management Communicator's Toolbox (Website for Internal Use Only)