National Mall and Memorial Park
Congratulations to John Kirkpatrick of the National Mall and Memorial Parks for receiving the 2010 National Freeman Tilden Award.
Kirkpatrick was presented the national award for his leadership and inspiration in the development of The Lincoln Memorial Interactive Site.
Kirkpatrick was instrumental in conceiving the features and overall functionality of this web micro-site accessible from the main Lincoln Memorial webpage. He selected the Rangers featured in the reflections videos, crafted scripts for each Ranger using their language and speech styles while focusing their messages on the universal themes of equality and unity inherent to the Memorial.
The diversity of viewpoints and personal connections represented in the videos, allow visitors from nearly any background to find some degree of commonality in the stories. Kirkpatrick's project management skills and ability to inspire the contractors with the powerfully emotional nature of the scripts and content resulted in the National Park Service receiving 30% more video than was stipulated in the contract. For a person who has never been to the site the webpage is a powerful introduction that weaves history into the reflections and provides basic facts about the Memorial. The ability to zoom in on 20 different panoramic photographs of the Memorial creates a feeling of a "personal experience" for the viewer.
This site allows millions to visit and experience the Memorial who would not otherwise be able to. It also provides opportunities for the viewer to find their own connections, form their own viewpoints, and discover something of American history and contemplate the deeper ramifications of that history.